Project LoLA has evolved through the growth of individual artists that have had breakthroughs since 1997. Word of mouth has resulted in corporate interest with a keen desire to experiment with the creative process.

Coty Inc. New York / London

Vision By Design
Coty inc New York / London had commissioned project LoLA to create the setting in London for a six day conference for their marketing personel from Europe and NewYork. LoLA was briefed on the Coty" vision". The chosen venue was the Institution of Contemporary Art to the left of Buckingham Palace. The inspiration for the setting had to be simply to support "Vision". Project LoLA commissioned artists to create furniture for five set designs portraying all that you "see" above, below, to the right, to the left and from within.

By applying nature, science and art, a sensory environment was created for each and every individual to experience. The intention of establishing a nurturing, trusting, fun way of seating; it succeeded in breaking the ice for delegates that were strangers to each other. They were able to communicate in teams but most importantly it was a human event. The company had encouraged them to experience something unique and personal that triggered the individual´s imagination and ignited a creative process that might be more difficult to tune into in familiar (boardroom) or conventional surroundings. LoLA encouraged Coty to support the work as the exhibition "Vision by Design". Featured artists were Chris Levine, Holograms & Lazer, Chris Tanner Furniture Design, Rock Galpin Furniture Design, Thea Fern Nicole, Textiles and James D Shaw - Graffiti and the written word.

Rimmel / London

Campaign
Rimmel was losing its grip in the market competing with the new designer labels. They were interested in LoLA because of its focus on London. Rimmel needed a strategy to rethink, revive and reclaim a young, edgy London image for their brand. Project LoLA presented to J Walter Thompson, their advertising agency and the British and European marketing teams then finally the creative division from New York. LoLA translated the moment, the heart and the pulse of London culture with stories, clubs, language and grafitti. Interviews with young people, artists and their interests etc. The new Rimmel London campaign was launched in 2001 and the cultivated message behind the brand is represented by the face of Kate Moss.

Rimmel is now retailed in stores throughout the United States.

See also Testimonials and Clients relating to Project LoLA.